Stop weaving and the pattern improves ~Rumi

About Us

Mushmina is a Moroccan lifestyle brand founded in 2009. We custom design and produce our line of handmade clothing, accessories and home products in collaboration with women and artisans in Morocco. 

We are committed to economic empowerment. More than 80% of the skilled artisans Mushmina collaborates with are women; we partner with artisans and cooperatives to support cottage industry production and traditional craft throughout Morocco.

Through our efforts we hope we contribute to 'designing change;'  paving a way for a positive, sustainable future.

Heather O’Neill
Founder and Social Entrepreneur
Heather is a designer and social entrepreneur. She has a BFA in Graphic Design and Art Therapy from the School of Visual Arts and a Masters Degree in Global Affairs and International Business from New York University. She started her career working as a materials and design specialist for Material ConneXion in NYC and then served as a volunteer small business adviser with the United States Peace Corps in Morocco. She lived in a rural region of Morocco and helped women diversify their line of products for the export market. Since her experience in the Peace Corps, it was her dream to start a company to employ and empower women. In 2009 Mushmina was born!
Heather is also a consultant in sustainable development and women's empowerment. She is the local coordinator for the Beyond Sustainability Movement in collaboration with Sana Jardin 'Scent with Intent' of London. She is also a trainer with CARE MAROC assisting in the 'Women and the Environment' a project empowering rural women in the El Haouz region outside of Marrakech. Heather lives between Morocco and the USA with her husband, son Youssef, and daughter Hiba, whose name means 'gift' in Arabic. She loves helping women realize their potential, wildflowers, vast open spaces, and traveling on dirt roads.

Katie O’Neill
Co-founder and Visionary

Katie O’Neill, co-founder and visionary, has a BFA in Crafts from the University of the Arts in Philadelphia where she focused on metal and fiber arts. Katie has a strong interest in anthropology and feels a connection to global artisanal craft and hand techniques. She believes that there is energy inherent in products that are handmade and an importance in employing communities that continue to tell stories through ancient handcrafted traditions. An educational trip to Mali and Morocco in 2004 propelled her to want to create a business in support of cottage industry artisans in remote rural towns and bring awareness to the global public of their rich heritage and crafts.

In recent years, Katie has been expanding her offerings by pursuing interests in Herbalism, Flower Essence, Floristry and Medical Astrology through her brand Sacred Vessels. She feels the right tools and wellness practices are what is most needed for our evolution into this new paradigm. As a space holder and facilitator of Women’s Circles she hopes to empower women to reconnect in community and to our individual divine nature as creators. By being close to nature she believes we have the ability to strengthen our own intuitions. Katie’s love of exploration assists in her creative process to capture an ancestral nostalgia and spiritual essence in her work and designs. Katie calls Pennsylvania her home and discovery playground along the beautiful Delaware River Valley. She is currently working on her medicinal garden and healing arts as an offering in the world.